![]() ![]() ![]() These words will help when searching for image, they can be used as a guideline and also as search terms. If working with a client, I will have them do this as well. Mood boards can also be used to pitch shoot ideas as a way to acquire new clients.īefore searching for images, I write out a list of words that describe the shoot and the feeling/mood that I want. ![]() This is a really good way to understand what their likes and expectations are. If you are working with a client, you will probably either collaborate on a mood board, or create one for their approval. I also always bring a printed version of the mood board to the shoot to reference as the day goes on which helps to keep everything on track. It helps them understand what I am looking for, and decide if they are able/wanting to participate. Generally I try to send out a mood board when I am recruiting people for a shoot. It also helps to make sure that all of your ideas are cohesive and match the overall theme because you can see all of your inspiration in one place. It always makes me so excited for whats coming up. A mood board is essentially a visual representation of the art direction for a shoot with the goal of clearly communicating your vision to the team. A picture is worth a thousand words so instead of trying to describe in words what you are wanting from your team, you can show them with images. It's the time that you get to research, dream, and plan for the shoot. My favorite part of any shoot is creating a mood board. ![]()
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